The Welsh Rugby Union is proud to reveal the new Wales kit for the Women’s Rugby World Cup 2025 in England, at a historic standalone launch to celebrate the 25th anniversary of the National Botanic Garden of Wales.
The new bespoke kit, designed with the Wales squad, was unveiled in front of an invited audience at the iconic venue in Carmarthenshire and has a unique design to celebrate the great Welsh emblem, the Daffodil.
Newly appointed Wales captains, Alex Callender and Kate Williams, attended the launch, along with Welsh internationals Keira Bevan, Georgia Evans, Sisilia Tuipulotu, Molly Reardon and Maisie Davies.
This first standalone kit launch for a Wales Women’s squad was attended by more than 150 pupils from Ysgol Nantgaredig, Ysgol Ffairfach, Ysgol Cwrt Henri and Ysgol Talyllychau.
The new Macron kit features a unique Celtic design inspired by one of Wales’ national emblems the Daffodil as part of the WRU’s ‘Strength in Bloom’ campaign to back the squad at RWC 2025.
The kit has lilac woven throughout and was designed by WRU designer, Brogan Evans, with input from the Wales squad and will take centre stage at the biggest Women’s Rugby World Cup in history.
Wales will wear the new kit for the first time in their opening RWC 2025 Pool B Game against Scotland at the Salford Community Stadium, Manchester on Saturday, August 23, (KO: 2:45pm)
The ‘Strength in Bloom’ concept represents the Wales squad and the Daffodil and symbolises strength, resilience and new beginnings, the kit went on sale online at the WRU website and the WRU Macron store at 10am on Wednesday.
WRU CEO, Abi Tierney, said: “This standalone, historic kit launch or the Wales Women’s squad – delivered in partnership with our kit suppliers, Macron – is a powerful statement of intent. Holding it at the iconic National Botanic Garden of Wales reflects both the pride we take in our roots and the bright future we’re cultivating ahead of Rugby World Cup 2025.
“ ‘Strength in Bloom’ is more than just a beautiful campaign – it captures the spirit, resilience and deep heritage of our team. It marks a moment of transformation as we build towars what promise to be the most exciting and significant Women’s Rugby World Cup to date.”
WRU head of women’s rugby, Belinda Moore, said: “We are thrilled to partner with the National Botanic Garden of Wales for this historic first for a Rugby World Cup kit launch for the Wales senior Women’s squad.
“It brings together two national icons of Wales to launch a specifically designed kit for the squad and what will be a ‘generational’ moment for women’s rugby. The ‘Strength in Bloom’ campaign represents the new Wales and the new beginnings under Wales head coach Sean Lynn.
“We are delighted that our partners Macron are as excited as we are at the concept of a unique and bespoke kit to represent Wales on the biggest global stage of a Rugby World Cup in 2025.”
Dr Lucy Sutherland, Director, National Botanic Garden of Wales, said: “We are absolutely thrilled to host the launch of the Wales Women’s World Cup kit at the National Botanic Garden of Wales. This partnership represents the perfect union of two Welsh treasures – our incredible women’s rugby team and our beautiful botanical heritage.
“Just as our garden nurtures and cultivates the finest plants to flourish on the world stage, we’re proud to support our women’s team as they prepare to bloom, showcasing Welsh talent at the highest level of international rugby.
“The National Botanic Garden of Wales has always been a place where natural beauty meets Welsh pride, and today we celebrate another reason to be proud of what Wales can achieve on the global stage.”
To see and purchase the Wales RWC 2025 kit please visit store.wru.co.uk