As Lead Partner, Vodafone’s logo will be displayed on the front of the Lions’ shirt. The sponsorship also includes the provision of communications equipment to keep everyone involved in the Tour connected and technical support for training and player performance.
Fans will be able to immerse themselves in the action through a dedicated app, interactive games, and exclusive content. Vodafone will be creating innovative fan experiences through experiential activations both at home and in South Africa.
Vodafone customers will also be eligible to enter competitions to win much-coveted tour tickets and merchandise giveaways through Vodafone’s VeryMe loyalty programme.
Ben Calveley, Managing Director of the British & Irish Lions, said: “Today’s announcement represents two iconic brands coming together. Along with supporting Warren and the team, Vodafone will also help to enhance the experience of Lions supporters through the very best technology and innovation.
“The fans are a crucial aspect of any Lions tour and we will need to ensure they feel part of the team, to ignite their incredible support, if we are to overcome the World Champions.
“In Vodafone we have found a partner who shares our passion for connectivity, and we are delighted to have them on board to enhance the experience of the Lions fans across the world.”
Warren Gatland, head coach for the British & Irish Lions, commented: “I am excited to welcome aboard Vodafone as team sponsor for the Tour next summer.
“The key to a successful Lions Tour is about players coming together quickly and staying united behind one common goal – to win a Test series against the World Champions in South Africa. I cannot think of a brand that knows more about bringing people together than Vodafone.
“I am sure they will play an important role in supporting the team on and off the pitch, as well as ensuring the Tour is a unique experience for all Lions supporters.”
Max Taylor, Commercial Director of Vodafone, added: “Nothing in sport unites us quite like the Lions. The team bonds nations that normally compete, unites families and friends and brings generations closer together. At a time when connection, unity and community are more important than ever, the Lions 2021 Tour gives us a great opportunity to bring people together in a way that no other sporting event can. The build up to this incredible touring event starts now.”