By the time the contract is due for renewal, the WRU and Reebok will have been commercial partners for 12 years and more than 100 international matches.
“This is great news for Welsh rugby and further evidence of the growing commercial strength of our product. Reebok is one of the world’s great sports brand companies and we take it as a great compliment that they value their association with the WRU and the Welsh team so highly,” said WRU Group Chief Executive David Moffett.
“To be part of a sporting stable at Reebok that includes the likes of Liverpool FC,
“You don’t get a place among a sporting cast like that unless you have something powerful to offer.
“And that is exactly what Reebok have found in Welsh rugby – a sporting product that is backed by a passionate administration and even more passionate fans. This new deal will take us up to 2008 and will include two very significant landmarks along the way.
“Firstly, the 125th anniversary season of the WRU in 2005/2006 and, secondly, the 2007 Rugby World Cup. Reebok have proved themselves to be great friends to, and wonderful commercial partners of, Welsh rugby and we look forward to four more years of mounting success on the field, and sales off it.”
Reebok first became involved with Welsh rugby in 1996 when they were involved in sponsoring the Dragons Trust “Play The Game” initiative. Then, they became the official kit suppliers to the
That was the first of 88 Test matches in which the Welsh team has been proud to wear the Reebok strip. In fact, the senior Welsh side has played in Reebok kit in 105 matches to date including tour and non-cap games.
“Reebok is very proud to be able to announce this extension to its long standing relationship with the Welsh rugby
“Reebok has sponsored
“Having finished the Rugby World Cup so strongly, the good work has been continued in this seasons RBS Six Nations Championship with both
“Reebok is also proud of its lengthy association with the Dragon’s Trust and we feel it is a vital role to help nurture the grass roots of the game in
Such has been the growth of Reebok’s Welsh rugby merchandise that they confidently expect to exceed sales of 1 Million units in the 12 year life span of the relationship.
Sales of replica Welsh rugby shirts account for almost 60% of all purchases and both Reebok and the WRU are hoping to grow that figure in the build-up to the 2007 Rugby World Cup, when four matches will be played at the Millennium Stadium.