The Lancashire shoe company is on board as a partner and supplier until 2025, as part of a new two year agreement.
Both the men’s and women’s teams have selected their favourite shoe designs from the brand’s look-book of best-selling styles.
Wales’ senior representative sides will be putting their best feet forward in France this September and as Wales Women prepare to take on the world’s best in the W.XV tournament in New Zealand in October.
The custom Wales men’s player issue shoe is based on the best-selling LANX oxford shoe and features the three feather logo subtly throughout.
Wales Women have opted for a fashionable formal white tennis shoe from the brand’s sneaker range, and is made with high grade leather and a sidewall stitched construction.
Hannah Jones, Wales Women’s captain, said: “The Lanx’s design team offered us a tennis shoe which gave us a cool mix of style and comfort with a modern look for casual or formal occasions.”
Dewi Lake, Wales senior men’s co-captain, added: “I really like the custom shoe Lanx has produced for us; they’re comfortable but look sharp.
“It was great getting to wear them in France last weekend.”
Marco Vaghetti, founder of Whalley-based LANX, says: “As a life-long rugby fan, I’m delighted that LANX has been chosen to provide Wales senior men’s and women’s formal footwear ahead of their respective world competitions this year.
“The collaboration is a celebration of confidence, strength, skill, and passion with an obvious helping of style. It’s a great representation of both LANX footwear and the Welsh teams on and off the pitch.
“We wish the men’s head coach Warren Gatland and women’s head coach Ioan Cunnigham and all the playing squads the best of luck this autumn , and hope their new shoes get them off on the right foot as they prepare to take on the world!”
Rhodri Lewis, WRU Commercial and Legal Director, added “We are delighted to have LANX onboard.
“The LANX team have been a pleasure to deal with, and have taken great care to involve players within the design selection process. The quality of the product is second to none and I’m sure both teams are looking forward to stepping out in their formal footwear ahead of their respective competitions.”
Welsh rugby supporters can purchase the limited release of Wales men’s player formal shoes and formal tennis shoe chosen by Wales Women here:
More information on LANX shoes can be found at lanxshoes.com