The Welsh Rugby Union (WRU) is pleased to announce it has appointed Leighton Davies as its new Chief Commercial Officer (CCO).
This new role was previously described as the Chief Growth Officer and has been created to bring growth to the WRU and the whole Welsh rugby ecosystem.
Davies is currently WRU Chief Operating Officer (COO) and, having led the effort across the business to implement robust business process and a solid financial foundation, will take up the new role later this summer – with a replacement COO to be recruited.
Commenting on the appointment, WRU Chief Executive Abi Tierney said: “We are delighted that Leighton has accepted this new challenge in such a pivotal role for Welsh rugby. It is a key position for us as we continue the process of professionalising and further commercialising ourselves to meet the challenges faced by all of Welsh rugby as part of our five-year One Wales plan.”
Davies added: “I am really excited to be taking up this new role. Welsh rugby possesses a huge amount of unrealised potential and this is what directly attracts me to this position. The game is undoubtedly going through a tough time, not just in Wales, but globally, but I’m hugely excited about the potential of our new strategy and plans.”
About Leighton Davies
Davies is currently the WRU Chief Operating Officer having joined the WRU as Chief Financial Officer in March 2024. He also sits on the Professional Rugby Board.